DESCRIPTION OF THE REQUIREMENT FOR STRATEGIC ANALYSIS OF AN
ORGANIZATION AND ORAL PRESENTATION BY GROUPS
As part of our Business Policy course you are asked to engagein a
group learning experience of analyzing an organizationand reporting
formally and professionally your analysis andconclusions by oral
presentation- Your primary objective willbe to deliver the highest
quality presentation to the classof a comprehensive strategic
analysis of an organization.Your task is to apply to that
organization the StrategicManagement Process Guideline we have been
using in class alongwith the several other models and concepts from
your textand our discussions- In other words, you are expected to
performa strategic management audit and report the result of
thataudit as to your findings, evaluation and recommendations.You
have two options in choosing a subject organization:
1. You can take a case assigned from our text book.
2. You can visit a human service organization in our larger
If you choose a case, you will have the facts and inferenceswhich can be gleaned from the text, but you will be expectedto add to your analysis information about the organization,its industry and its broader environment found in libraryreference material, periodical literature and even directcontact with the organization-If you elect a human service organization, you will have theopportunity to meet with a member of the agency who is familiarwith its strategic posture to obtain the relevant facts; andyou will be expected to add information from your researchinto the environment in which the agency operates.With the latter choice you will be engaged in a service-learningprocess which will contribute to your understanding of thehuman needs in the community and how your skills and resourcesand those of our private sector institutions might be usedto help meet those needs. You will contribute, as well, bygiving service to the agency and/or its clients. It is intendedthat such experience help frame questions in your mind suchas: is personal and institutional response to our community'sneeds compatible with our personal and managerial interests?It is recognized that extra effort and time will be requiredby those who take the service-learning option. Extra credittherefore will be available, although we subscribe to thebelief that you will get personal reward from the experiencein ways beyond such objective merit. The extra credit is based on the principle of equity in that extra work and time will be required to earn it. Still, the reward must be commensurate with the effort and not seem punitive to those who, for whatever reason, choose not to do service-learning. If you give service which can be agreed to as reasonable to you and the agency and present a quality strategic management analysis in class, you will receive 5 points of extra credit on your final presentation grade. No distinction whatever will be made in grading the quality of your presentation as to which choice you make, whether case or human service organization. Which ever choice you make:
Please call me or set up an appointment with me for any assistance you think I should give along the way. I urge you to get started early on these projects to work out in your groups your objectives, approach and role assignments so as to avoid last minute panic and tension and sacrifice of performance quality.
A STRATEGIC MANAGEMENT PROCESS GUIDELINE FOR ANALYZING CASES IN BUSINESS POLICY I. DEFINE THE ORGANIZATIONS CURRENT STATE: A. Uncover the organization's purpose as currently
operative. Defineits MISSION. expressed or unexpressed, including itsproduct/service, customers, marketplace. technology and key values--e.g., competencies, quality, acknowledged responsibilities.
B. Identify the organization's performance in fulfulling
1. Show its objectives.
2. Relate its measure of success in attaining the objectives.
C. Report the strategies having been or being followed at itsorganizational levels--i.e., corporate. business. functional.operational.
II. DESCRIBE THE ORGANIZATION'S "SITUATION" ("TOWS"):
III. RECOMMEND APPROPRIATE STRATEGY:
N.B. The parts in this guideline will be used as criteria in evaluating Individual Written Analyses of Cases (IWACs). Although all parts are significant, especially important are the definition and identification of current mission and strategies and the recommendation of alternative mission and strategies with the analyses as the test of appropriateness.